The Big Taste Grill is 20 feet tall, a whopping 65 feet long and 6 feet in diameter. Just to park it you need a space that is at least 20 feet by 90 feet!
The 6,000 pound lid with an 8-foot handle is opened using a hydraulic system, giving access to 440,000 BTUs, which is needed to grill the 1/2 ton of Johnsonville Brats held in the onboard fridge.
The Big Taste Grill sports hot and cold running water, a huge clean-up sink and a frosty cold refrigeration unit. Do you know any luxury cars that have that?
How many brats can you eat? The Big Taste Grill can cook 2,500 brats an hour or 750 bratwurst at a time on its 40 square feet of grilling surface. That's enough to keep a festival satisfied for a while!
To give the chefs plenty of room to move about as they grill the flavorful sausage...the grill has a 4 foot aluminum walkway along its border.
Johnsonville created the original Big Taste Grill in 1995 to celebrate the company's 50th anniversary. The Big Taste Grill operates at special events like community festivals, major sporting events and retail locations all over the country. Whenever you create something this big and this unique, it attracts a great deal of attention. The Big Taste Grill allows Johnsonville to introduce the great taste of Johnsonville brats to millions of folks in a fun way … all while benefiting deserving non-profit organizations in the communities we visit. Johnsonville donates a portion of its brat sale proceeds to a local charity at each event it serves. Johnsonville asks the benefiting charity to bring their volunteers to the Big Taste Grill to cook and serve the brats.
Since hitting the road in 1995, the Johnsonville Big Taste Grill program has raised more than $3.5 million for a variety of charities nationwide, many of them local community organizations. In 2013 alone, the Johnsonville Big Taste Grill raised more than $130,000 for 60+ different organizations nationwide, while serving 121,325 brats during its 8-month tour.
“For Johnsonville, The Big Taste Grill tour is an annual tradition that combines our love of grilling with our passion for local activism,” said Ron Schroder, senior brand manager. “The tour not only brings Johnsonville sausage to grilling enthusiasts around the country, it also helps them support the charities that matter in their communities.”
Johnsonville introduced Tucker May as its new Grillmaster for 2014 and will serve as the new grill talent and media spokesperson for the traveling Big Taste Grill. Tucker grilled at his first event on April 5 at the Cooper River Bridge Run in Charleston – where 40,000 runners took over the 10K route, and where Tucker saw firsthand that it is possible for 5,000 brats to be consumed in a mere three hours!
“People tell me I have the best job ever and I just agree with them,” said May. “I’ll be attending amazing community events representing a great brand over the next 8 months, raising money for charities and showing consumers nationwide how to grill and serve the most flavorful brat. I’m even going to keep track of how many I eat with an online brat counter! What could be better than that?”